Sonic Branding: An Introduction By Daniel Jackson

Sonic Branding: An Introduction By Daniel Jackson
Publisher: Palg.,.rave Mac..mill..an 2004 | 202 Pages | ISBN: 1403905193 | PDF | 1 MB

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands-sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

filesonic

depositfiles

filepost